Cecilia Huster
Lead Product Designer
20+ years of
user-driven design
Information Architecture that makes sense bolsters perceived competence, which improves customer trust.
When I test my designs, I'm looking for problems. Then I prioritize them according to business goals and act on the findings.
I love simplifying! But leaving out information needed to complete a task, isn't helpful.
Laypeople need to be met where they are. At the same time, financial information cannot be simplified to the point of being misleading.
)
)
