Cecilia Huster, Product Designer

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15+ Years of Customer Driven Design

Simplifying information    |    Making complex interactions easy
Designing for inclusion | Localizing & internationalizing

Since I moved to Silicon Valley in 2008, I've worked for Financial Engines, PayPal and Cisco. Before that, I worked in London with clients such as Royal Mail and American Express.

New portfolio in public beta

Cutting Down Financial Complexities at Financial Engines

Over the last 5 years at Financial Engines I've lead the design of financial advisor tools, including on Salesforce and in-house-developed software. Some examples include:

At Financial Engines I also worked on consumer-facing web apps and marketing interactions. For example:

Internationalization and Pattern Standardization at PayPal and Cisco

At PayPal I designed legal compliance applications on a global scale, defined interaction patterns and gave feedback to other designers to improve the holistic user experience.

My work at Cisco was focused on a B2B quoting application in Salesforce and on moving the team toward a more user-centric process.

Agency Information Architect in London

The last year I lived in London, I contracted as an Information Architect for digital agencies with clients such as American Express, Norwich Union and Microsoft Windows Mobile.

Usability and Accessibility for Royal Mail

Before that I spent a couple of years writing expert reviews on usability and accessibility for Royal Mail, the British Post Office. I soon discovered that to improve the user experience, I had to design something and show to stakeholders to get buy in. Just critiquing the designs provided by outside vendors didn't achieve much.

I also took all their sites from zero accessibility to WCAG 1.0 AA in less than three years.

Communication is Key

As you can see from this brief history, I really enjoy raising awareness of usability, accessibility and internationalization.

Because I used to be a front-end developer myself, I communicate very well with developers. I speak their language and understand their challenges. This is particularly important for projects that involve transactional web applications, enterprise platforms such as Salesforce or web frameworks such as Angular.

But the first thing I do in any project is to understand the business drivers behind it. What are we trying to achieve for the business? Everything has to lead toward these goals.

Naturally I also need to work closely with user researchers, visual designers and content writers. It takes a village to create a web site that truly delights customers and the bar is constantly rising. That's what makes designing so exciting.


Then contact me on LinkedIn.